Wait is there is a thing like SLOW FASHION?

Have you ever opened your closet doors and stared at a sea of clothing — and felt like you had nothing to wear? That your abundance of clothing still left you with pieces that didn’t go together, didn’t fit well, looked shabby or shrunken or faded after a few washings, or looked like last year’s trends? Or maybe you bought a lot of things at deep sale prices, but what seemed like bargains quickly turned into things you never want to wear.

Our modern fashion and shopping culture encourages what’s come to be known as “fast fashion” — lots of cheap clothes in trend-focused styles that change constantly, aren’t well made and create a cycle of never-ending consumption and discards.

Behind the scenes, a great deal of this clothing is made half a world away by people living on shockingly low wages, working under difficult conditions and intense pressure to speedily produce more. It’s this system that allows these clothes to be sold to us at rock-bottom prices, but might leave you feeling that there’s simply nothing good to wear.

The fashion industry — embodied by giant retailers that crank out cheap, disposable garments — is beset with problems stemming from pollution to waste to unsafe working conditions for people who make those clothes. So what is slow fashion? 


The definition of fashion is forward-thinking, innovative and fast-moving. “It’s about going after the latest trends. Slow fashion is about being purposeful and realizing that fewer is better.” 

So, slow fashion is the deliberate choice to buy better-quality items less often. When purchases are made, they’re environmentally and ethically conscious rather than trend-driven. The products are durable and lend themselves to repairs, not disposal. Slow fashion is also transparent: Buyers know where their clothes are coming from, and items are often handmade by artisans. 

 So do we really need slow fashion? 

Well In her 2013 book “Overdressed: The Shockingly High Cost of Cheap Fashion,” journalist Elizabeth Cline reported that 13 million tons of textile waste is generated annually in the U.S. Of that, only 15 percent is donated. And of what’s being donated, only 20 percent gets resold. 

Criticisms of fast fashion include its negative environmental impact, water pollution, the use of toxic chemicals and increasing levels of textile waste.

Vibrant colours, prints and fabric finishes are appealing features of fashion garments, but many of these are achieved with toxic chemicals. Textile dyeing is the second largest polluter of clean water globally, after agriculture. Greenpeace’s recent Detox campaign has been instrumental in pressuring fashion brands to take action to remove toxic chemicals from their supply chains, after it tested a number of brands’ products and confirmed the presence of hazardous chemicals. Many of these are banned or strictly regulated in various countries because they are toxic, bio-accumulative (meaning the substance builds up in an organism faster than the organism can excrete or metabolise it), disruptive to hormones and carcinogenic.

So what do you think? 

How does Bauble Love solve this? 

At Bauble Love we are fiercely committed to the well being of environment. BAUBLE X STUDIO is one of our biggest initiatives to get closer to sustainable lifestyle offering. All products at Bauble Love are hand crafted by people and machines. These pieces are beautiful, one of their kind and durable. 

To get deeper into this and understand our role as a slow fashion and ethical brand we ensure every artisan project or site is visited to assess working conditions and amenities provided to them. We also study the manufacturing and sourcing process to understand the material that goes into making what you buy. 

The metal used in our jewelry is recycled metal or vintage and chemical free.The beautiful bohemian bags you love so much are hand made of vivid vintage fabric patches and authentic recycled coins. 

In the last four years we have never worked with an artisan we have never met. While slow fashion is a revolution that is slowly gaining momentum we are doing out bit to join the movement. You can too be a part of it buy buying quality over quantity. 

Shop our beautiful jewelry online on www.baublelove.in 


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